Soft Touch has been a car wash for over 50 years. It was established in the 1960's as "Pop In Car Wash" when Doo Wop was the rage and the Beatles invaded America. Next were the 1970's, and while discos were on every Bay Ridge corner and the greasers hung out at Mitches on 86th, Pop In was already a neighborhood staple. Although many things have come and gone in Bay Ridge, Pop In-now Soft Touch Car Wash-is still here, washing cars cleaner, softer and shinier than ever! New management rebuilt the location in December 2005. Several years of research, development and investment now offer the Bay Ridge community the service and products they richly deserve. Proper equipment selection and the correct use of the right quantity of chemicals make the cars we wash come out cleaner and shinier than ever before or anywhere else. The equipment we use follow the latest technology. The materials and chemicals we use are soft, spongy and, above all, non harmful to your vehicle. Just talk to our customers. They will tell you they have never seen this type of equipment or process. That is our greatest asset.